7 Reasons People Are Switching to the Purea Tap Filter (And Never Going Back to Bottles)
by Sara M.
Last updated
Summary: If your tap water tastes of chlorine, smells a bit like a swimming pool, or you’ve simply given up and started buying packs of bottled water, you’re not being fussy.
Most people think that’s just how tap water tastes, or that bottles and filter jugs are the only fix. Both miss what’s really going on between the pipes and your glass.
In this article, you’ll learn the 7 reasons people are switching to the Purea tap filter, and how it fixes the taste right at the source, without bottles, jugs or plastic waste.
Your tap water finally tastes like water.
Inside Purea, a multi-stage activated carbon cartridge targets chlorine and the residues that spoil the taste and smell of tap water.
You notice it from the very first glass: fresh, clean-tasting water you actually want to drink. Your tea, coffee and ice cubes taste better too.
No more hauling packs home.
A family of four drinking 1.5 litres each a day goes through around 1,460 bottles of 1.5 litres a year. That's more than 2 tonnes of water to carry, store and recycle.
With Purea, your water comes straight from the tap. Nothing to carry, nothing to stack in the cupboard.
You stop paying for plastic.
With bottled water, you pay for the bottle, the transport and the brand, every single time.
With Purea, you pay for the filter once, then only for cartridges delivered to your door. Subscribe today and your first cartridges are free.
How many bottles would your home stop buying?
How many people live in your home?
1460 bottles of 1.5 litres a year
That's 2190 kg of water you no longer carry home.
Our pick for you: 2 cartridges every 4 months
Estimate based on 1.5 litres of water per person per day.
It's on your tap in under a minute.
No tools, no plumber, no drilling. Purea screws onto 99% of standard taps in under a minute.
The body is brushed stainless steel, not cheap plastic. It looks good in your kitchen and it's built to last.
One flick: filtered or unfiltered.
A small lever switches between filtered and unfiltered water in one move.
Filtered for drinking and cooking, unfiltered for the washing-up. Your cartridge only works when you need it, so it lasts longer.
Free delivery · No commitment
No plastic bottle touching your water.
In 2024, researchers at Columbia University counted an average of around 240,000 tiny plastic particles per litre of bottled water (PNAS, 2024).
Drinking from your tap means no plastic bottle sitting around your water, and far fewer bottles in your bin.
It keeps the good stuff.
Reverse osmosis systems strip almost everything out of water, natural minerals included.
Purea's activated carbon goes after chlorine and the residues that spoil the taste, and lets calcium and magnesium through. Cleaner water, not empty water.
Switching takes less than a minute.
- Screw Purea onto your tap. No tools needed.
- Flip the lever: filtered or unfiltered, in one move.
- New cartridges arrive automatically. Nothing to remember.
Purea in numbers
Bottled water, filter jug or Purea?
See it for yourself.
After 3 months, open your old cartridge. Everything you see in there stayed out of your glass.
Try it with zero risk.
- No commitmentCancel your subscription anytime, in a few clicks. No fees.
- Yours to keepThe stainless steel Tap System stays yours, even if you cancel.
- You stay in controlChange your delivery frequency, skip or pause a delivery whenever you like.
- No surprisesWe email you a reminder before every delivery.
Ready to stop buying bottled water?
Right now, your first cartridges are free: you only cover the stainless steel filter.
- Stainless steel Purea® Tap System, yours to keep
- Your first cartridges free with your subscription
- Fits 99% of standard taps, on in under a minute
- Free delivery · Cancel anytime
Frequently asked questions
Will it fit my tap?
Purea fits 99% of standard taps and screws on in under a minute, no tools needed.
What does it filter?
Chlorine and the taste and smell it leaves, plus the residues that spoil the taste. Natural minerals like calcium and magnesium stay in.
How long does a cartridge last?
Around 3 months. Keep the washing-up unfiltered with the lever and it lasts longer.
Can I cancel my subscription?
Yes, anytime, in a few clicks from your account or from the link in your emails. No fees, and the Tap System stays yours.
Is my tap water unsafe without it?
No. If your tap water is drinkable, it stays drinkable. Purea is there to make it taste better: less chlorine, less odour, water you actually enjoy.
